AWARD School 2023
Have a look at some of my favourite briefs below, including the radio script I was awarded ‘Best in Brief’ for.
Awarded BEST IN BRIEF & BEST IN BOOK
Client: Australian Red Cross
Proposition: Your blood is more powerful than you think.
Insight: In a world of constant bad news, people can feel helpless.
Awarded BEST IN BOOK
Client: ROLLiN’ Car Insurance
Proposition: Now anyone can borrow your car.
Insight: Just because it’s our car doesn’t mean we can always drive it.
Client: Ryobi Hedge Trimmer
Proposition: The fastest way to get your hedge in shape.
Insight: Garden tools are toys for grown-ups.
Client: Cadbury Favourites
Proposition: There’s something for everyone in a box of Favourites.
Insight: We are faced with many different types of people in life.
Client: Qantas
Proposition: Fly from Sydney to London non-stop...
Insight: The first ever flight from Sydney to London was in 1947.