AdSchool Copywriting Course
I completed the 8-week intensive copywriting course this year with the wonderful Lachy Banton, thanks to the Advertising Council Australia.
I graduated with a High Distinction overall.
“Nice work - you’ve made some really deep and complex thinking look extremely easy.” - Lachy
You can see the work submitted below.
Minor Assignment
Find a bad ad and redo it.
Product: Mayver’s Dog Treats
SMP: The best natural treats for your pet.
Insight: Our furry friends are always begging for our food.
Major Assignment
Create an integrated campaign for Bose.
Product: Bose Noise Cancelling Headphones 700
SMP: Tune out the world so you can tune into your thoughts.
Insight: Misophonia is a disorder in which certain sounds trigger emotional or physiological responses.
